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Tea Triumphs as Consumers Crave its Flavor and Functional Benefits

Matcha is trending as a functional ingredient in both the food and beverage categories.

By: Lisa Olivo

, Rodman Media

Tea consumption is on the rise globally, as consumers seek out healthy, tasty beverages that offer an alternative to sugar-laden juices and sodas.  
 
Persistence Market Research reports the global tea market is expected to grow to $21.33 billion by 2024 with a CAGR of 4.0%. North America is expected to remain the dominant region, accounting for 37.7% revenue by 2024.
 
James Oliveira, manager of the ingredients division of Matcha by Aiya (Aiya America Inc.) talked through the key trends driving consumers to seek out tea—specifically matcha— for its great taste and functional benefits. 

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